Company Profile

About 'DIANA'

DIANA Co., Ltd. is a Japanese women’s shoe store that sells fashionable shoes and handbags for women.
The products in this lineup are made almost exclusively in Japan to create fashionable shoes with the craftsmanship we have maintained for over 60 years.
Products made with these excellent techniques are very safe and comfortable and are adorned with the latest fashion features, combining beauty and technique.
Not only that, but our independent distribution system allows us to sell our high quality products at lower market prices than other products of equal quality.
We invite you to try our group of products created from many years of growth seeking stunning leg curves.


  DIANA Co., Ltd.
Established 1953
Harajuku Head Office 1-8-6 Jingumae (Harajuku), Shibuya-ku Tokyo
Ginza Main Store 9-6 Ginza 6 chome, Chuo-ku, Tokyo
Annual sales 15.7 billion yen
Number of employees 448
Number of stores 79 stores around Japan
*as of February 2013

DIANA Shop List


1953 Established Diana Shoe Store Co., Ltd.
1960 Prepared shoes for then Princess Michiko (the current Empress Michiko).
1974 Completed the 9 floor head office and main store in Ginza.
1980 Implemented a cutting-edge online system for all stores
1988 Changed the company name to DIANA Co., Ltd.
1989 Received a letter of appreciation from then President Aquino for relief efforts after the earthquake in the Philippines
2001 Opened the first online shoe shop in Japan
2011 Opened an online shop for oversea customers